Why Customer Service is Essential

Some laughter before the serious bit…

Customer service is key to creating a company image that not only retains customers, but encourages existing customers or clients to spread the word through their innate enthusiasm for your company.

In the technology driven age in which we live the average person has access to a massive range of people, from face book to twitter, a good review can spread across the globe in as little as a few clicks, the same can be said for a bad review. Keeping customers happy has become increasingly important with the implementation of social media.

Customer service is what people remember, be it a good experience or a poor one, it is the ticket item that leaves a lasting impression on a customer. The reasoning behind this is simple – customers interact with employees on a personal level, thus employees actively represent a company. While many companies are happy to settle for “good” customer service, the ones that truely stand out in the eyes of the consumer are the companies that implement “great” customer service, by putting in that extra bit of effort, you can create a great name for your business, and a lasting impression on your customers.

Creating a great name for your business through offering exceptional customer service is also a great marketing angle, it becomes something that can be mentioned in all forms of advertising, and held up against that of the competition as your point of difference.

A recent survey by Kayako showed that a massive 60% of consumers would be highly unlikely to return to a business where they had received poor customer service, even if they heard the customer service had improved, so it is essential that every customer is given optimal customer service in all dealings with your business.

In the big picture, it takes little effort to implement friendly, effective customer service within your business, and the benefits of such are both numerous and widespread. It is as simple as going that extra mile and treating every customer as a valued individual, rather than just another ticket to be dealt with.

Customer service is not just one department of your business; at some point every member of your staff will be involved in some way in providing customer service. It is of the upmost import that each and every member of staff can put this effort in, customer service is a team effort.

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Things to Consider When Designing a Business Logo

A company logo is often the face of the company, the first impression people are presented with, and as such your company’s logo should aim to encapsulate the entirety of your business in such a way that it is easily understood by your potential customers, easily recognisable and most importantly fits with the image your company is trying to present to all present and future customers and clients.

In the technologically driven world in which we live, the traditional business card no longer holds the power it once did. In this digital age, people require multiple points of focus such as signs on buildings and a multitude of social media pages (such as linked in, twitter, face book etc.). Several things to consider when designing or redesigning your business logo are:

  • Is the current logo old and outdated? Does it appeal to the desired marketplace?
  • Is the logo you have in mind adaptable? Could it be placed on anything from the pens in reception to a t-shirt or billboard? Can it be printed in both colour and black and white? The best logos are universal, the same image is repeated on all products, and this further integrates the idea of the company. Adaptability is key.
  • Keep it simple! In this digital age, people will judge your logo and indeed entire company based on the initial aesthetic appeal of such; hence the logo will be supported by the product or services behind it rather than by excessive or flamboyant additions to said logo.
  • A great logo will leave an impression and give clients and customers something to remember you by. In creating a timeless logo that can be kept for years to come builds a long term remembrance within your clientele. And remember that your business name will undoubtedly affect the design and look of your logo.
  • Your logo should have a “twist” or “catch” which grabs attention, and intrigues people to delve further into your company.
  • Consider other industry professionals, what do their logos look like? What are the key features? How can you differentiate yourself from other businesses in your industry?
  • Finally, focus on your message – decide what message you wish to convey with your logo, is it light hearted? Serious? Why is your message different than your competitors?
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Perth Removalists WA

Many of you out there would of heard about press releases. Basically where businesses uses online media to get the word out there about their business. A kind of marketing technique that has been around for many years, and there’s a good reason why they’ve been around for many years. Because it works. Now, many methods work to certain extent; but press releases somewhat is very effective. Why? Purely the simple reason of being seen on trustworthy and credible news site. We’ve managed many press releases for Perth businesses who wants their word out there. One of the businesses that we’ve helped out in the past was Perth Removalists WA, check out their website at PerthRemovalistsWA.com.au for more info. A trustworthy removals company who’s been around for many years with a proven tack record of delivering good ‘ol fashion service and taking the hassle out of moving house or office. But this time around we’d like to give additional help to them by publishing this post about their business to let our readers know!

As mentioned before, Perth Removalists WA have been around for many years. They started with only a couple of staff when the company was launched, but they now boast over a dozen staff with an impressive fleet of modern removal trucks. They are also fully equipped to do the job easily and right the first time. One of the worry that people have when it comes to letting removalists do the job is damage to their personal belongings and rightfully so! Especially when personal belongings can be worth a fortune! Things like irreplaceable antiques and the likes. But with the right tools, things like purpose built trolleys and dollies, the risk of damage to properties will be very minimal. Not only your personal belongings are safe, think about the workers. They will also be best protected against injuries, such as back injuries. In turn, complying with the work safe best work practices.

Another amazing thing that the guys at Perth Removalists WA are doing is supporting the local Rugby club, where one of the owners is a member. A local Perth business supporting the local community sends a good message to the public. A message of contributing back to the community. According to the owner, the company’s success is the direct result of them supporting the people of Perth. Believing in that when you help someone, they will inevitably help back in one shape or form.

So, if you’re moving house or relocating your office elsewhere. We, at Mind Media fully recommend Perth Removalists WA.

Removals Pic

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Limousine Hire Relaunch in Perth

Here at Mind Media, we have helped many small businesses in Perth launch their project since our opening. A product/service launch is normally associated with a social media launch campaign and other massive “get it out there” approach. Although a raise in awareness is usually achieved, it is quite common to experience a decline after the launch campaign starts to tail off. That is why, we recommend that businesses do a relaunch not long after. In this post, we wanted to showcase an awesome Perth limousine hire company that we helped with a recent relaunch.

Owned by a Perth local, this limo hire company has a wide range of great looking limousines available for hire. So it would be a rare occurrence for them not to have a suitable limo for your event. The awesome fleet lineup includes the Chrysler 300C (several different colours) and the breathtakingly beautiful stretched limo. As the owner would say: search limo hire perth and you will find us! They cater for pretty much any type of occasion. Such as weddings, school ball, night out in town, sporting events, hens night and anything else you can think of!

Here are some of their limousines:

limo pics

The relaunch we did for them included a revised and revamped social media campaign. So it’s not simply just redoing what we originally did, but instead we revisit what we did the first time around and modify the approach at a slightly different angle. Although there are many different focus that may be placed with any launch/relaunch, our main focus is to actually drive quality leads to your business. Quality + targeted leads will no doubt improve the bottom line.

It wasn’t just restricted to revamping the social media campaign! In fact, it was a lot more than that with included things like logo redesign (if required) and content audit. Even if your whole business need a complete makeover… we will make it happen!

With a strong and dedicated staff, we can tackle any jobs (even the big ones) to make your business goal a reality. We will guide you from start to finish… until the job is done!

Back to the Perth limo company that we are showcasing in this post; they are already experiencing a surging volume of calls from people living in the Northern and Southern suburbs within the Perth metropolitan area.  During an active relaunch campaign, don’t be surprised if your competitors starts asking you questions about what you are doing to get that many attention and dominating the market.

So if you just had a product/service launch recently. Why not contact us to see the growth potential in a relaunch! We would also like to take the opportunity to thank Damian (limo business owner) for giving us permission to post this! So make sure you check them out if you’re looking a limo for your special occasion.

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Getting Seen is Everything

We all know how powerful online marketing can be. We hear about it all the time. But what does it actually take to be successful?

Whilst it is true that the definition of success may vary from person to person, it shouldn’t distract us from the things that actually provide you with results. One of the top priority of a business should be making money. Even if you think money is not the most important thing; it should be, at the very least, one of your goal. Income is a measurable variable. Therefore it makes it easier to measure the progress of your business.

Here are 3 simple tips to build a strong foundation for your online presence. Implement it and you’d be surprise where it may take you.

Tip#1 – Create a website: it may seem obvious, but many business owners do not have a website. A website provide an online gateway to your business, the same way a physical shopfront provide a door for your customers to walk though. Think of it as a real estate space (albeit a digital real estate). It may be hard to believe, but some popular and successful websites are worth more than their physical shop. So talk to the friendly staff at Mind Media to get your very own digital space!

Tip#2 – Create and actively manage your social media accounts: You have to remember that it is the modern age; the potential of your business exploding after a well executed social media presence (such as facebook and twitter) is unlimited. It is a fact that some businesses grew as a direct result of social media. Social media provide an opportunity to engage with your potential customers. So if you don’t have an active social media presence, contact us to make it happen!

Tip#3 – Update, update, update! One you have an online presence, don’t forget to keep the audience updated. Keeping stuff fresh and updated will engage your visitors more. Regularly posting current news about your business keeps the audience informed.


social media logos

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