We all know how powerful online marketing can be. We hear about it all the time. But what does it actually take to be successful?

Whilst it is true that the definition of success may vary from person to person, it shouldn’t distract us from the things that actually provide you with results. One of the top priority of a business should be making money. Even if you think money is not the most important thing; it should be, at the very least, one of your goal. Income is a measurable variable. Therefore it makes it easier to measure the progress of your business.

Here are 3 simple tips to build a strong foundation for your online presence. Implement it and you’d be surprise where it may take you.

Tip#1 – Create a website: it may seem obvious, but many business owners do not have a website. A website provide an online gateway to your business, the same way a physical shopfront provide a door for your customers to walk though. Think of it as a real estate space (albeit a digital real estate). It may be hard to believe, but some popular and successful websites are worth more than their physical shop. So talk to the friendly staff at Mind Media to get your very own digital space!

Tip#2 – Create and actively manage your social media accounts: You have to remember that it is the modern age; the potential of your business exploding after a well executed social media presence (such as facebook and twitter) is unlimited. It is a fact that some businesses grew as a direct result of social media. Social media provide an opportunity to engage with your potential customers. So if you don’t have an active social media presence, contact us to make it happen!

Tip#3 – Update, update, update! One you have an online presence, don’t forget to keep the audience updated. Keeping stuff fresh and updated will engage your visitors more. Regularly posting current news about your business keeps the audience informed.